Privacy Policy

pureolfactive.com respects your privacy and values the relationship we have with you.

This Privacy Policy describes how the pureolfactive.com brand and its related entities collect, use, disclose, and safeguard your personal information, including sensitive personal information. References in this Privacy Policy to “we,” “us,” “our,” or “pureolfactive.com” are references to the entity or entities responsible for processing your personal information.

PERSONAL INFORMATION WE PROCESS

We may collect or process the following types of personal information about you. The specific personal information we collect will vary depending on how you interact with us.

Contact information and personal identifiers, such as your name, postal address, email address, and username or social media handle.
Device identifiers, such as your MAC address, IP address, cookies, or other online identifiers.
Demographic information, such as your age, date of birth, sex, ethnicity, and gender.
Physical characteristics, such as your skin type and fragrance preferences.
Biometric information, such as facial geometry if you use certain virtual try-on applications.
Commercial information, such as products or services you have purchased, returned, or considered, and your product preferences.
Payment information, such as your method of payment and payment card details.
Identity verification information, such as loyalty member ID and authentication information (like passwords).
Online or network activity information, such as your interaction with our websites, mobile applications, digital properties, and advertisements, browsing and search history, and log file information.
Geolocation information, such as information that can help identify your physical location.
Audio and visual information, such as recordings of your voice when you call our customer service and images from video surveillance in our retail stores.
Professional or employment-related information, such as professional licenses or certifications in connection with our professional programs.
Health and medical information, such as skincare concerns or sensitivities relevant to product recommendations.
User Content, such as your communications with us and any other content you provide (including photographs, videos, reviews, articles, survey responses, and comments).
Inferences drawn from or created based on any of the personal information identified above.

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information about you from various sources. For example:

Directly from you, such as when you make a purchase on one of our websites or in one of our retail stores, contact us with a question or complaint, use one of our mobile applications or virtual try-on applications, chat with an automated virtual agent or live person on one of our websites, create an account, register for a loyalty program or marketing list, respond to a survey, participate in a contest or promotion, or sign up to attend an event.
From your friends or family members, such as when someone sends you a gift or makes a referral.
When you interact with our websites or emails. We (and third parties we work with) may automatically collect personal information from your browser or device using technologies such as cookies, pixel tags, and similar technologies.
Through in-store and other offline technologies, such as video surveillance, traffic counting devices, WiFi technology in and around our retail stores, and call recording technology when you speak to customer service.
From our business partners and service providers, such as analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties we collaborate with.
From social media platforms and networks, such as when you interact with us on social media or choose to log in to our websites using your social media credentials.
From other pureolfactive.com Brands that you have interacted with.

We may combine the personal information we obtain from these various sources.

HOW WE USE PERSONAL INFORMATION

We may use the personal information we have about you:

To provide products and services to you, such as fulfilling orders and processing payments, creating and maintaining your account or loyalty program membership, assisting with product recommendations, providing real-time support via chat features, and managing current or past purchases.
To communicate with you, including to respond to your inquiries or complaints and to help you place an order.
To administer your participation in special events, contests, sweepstakes, surveys, promotions, or product reviews.
For marketing and advertising, such as to send you postal mail, email, push notifications, or other messages, and to show you advertisements for products and/or services tailored to your interests on social media and other websites.
To operate and understand your use of our websites and mobile applications, such as to remember your preferences, understand your purchasing methods, and evaluate and improve our services, advertisements, and digital platforms.
To operate and improve our business, including to conduct analytics, provide quality assurance, process product-related claims, conduct research and development, and perform internal business functions.
For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, for loss prevention, and to comply with applicable legal requirements, industry standards, and our policies.
To audit our interactions with you to ensure compliance with applicable law and to measure the effectiveness of our products, services, and advertisements.
To identify and repair bugs on our websites or mobile applications.

We also may use your personal information in other ways for which we provide specific notice at the time of collection.

OUR LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

Where required by law, we will use the information you provide for the above purposes if:

it is necessary to perform a contract to which you are party;
we have obtained your consent;
we have a legitimate interest in doing so; or
we need to comply with a legal obligation under applicable laws.

We may share your personal information with:

Our Brands. When you interact with a Brand, we may share your personal information with other pureolfactive.com Brands for marketing, advertising, and other purposes identified in this Privacy Policy.
Our Subsidiaries and Affiliates. We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis for the purposes identified in this Privacy Policy.
Service Providers. We may transfer personal information to service providers who perform services on our behalf based on our instructions. Examples include entities that process payments, fulfill orders, provide website functionality, hosting, analytics, customer support, and advertising services.
Parties to a corporate transaction. We may transfer personal information in the event we sell or transfer all or a portion of our business or assets.
Advertising Companies. We work with third-party advertising companies to serve advertisements on our behalf.
Other third parties. We may disclose personal information about you if required by law or legal process, to law enforcement authorities or other government officials, when necessary to prevent harm or loss, in connection with investigations of fraudulent or illegal activity, or with your consent.

All the above categories exclude text messaging originator opt-in data and consent; this personal information will not be shared with any third parties, excluding aggregators and providers of text message services.

HOW YOU CONTROL YOUR PERSONAL INFORMATION

You have rights and choices in connection with the personal information we have about you.

Data Subject Rights: Depending on applicable laws, you may have rights to request access to, correction of, deletion of, or transfer of your personal information. You may exercise these rights through our Privacy Request Portal. We may take reasonable steps to verify your identity when you make a request.
Marketing & Advertising Preferences: You can opt-out of receiving marketing communications by following the unsubscribe instructions in those communications or by making a request through our Privacy Request Portal.
Mobile Device & Browser Preferences: You can edit location and notification preferences using the settings on your device.
Cookie Preferences: You can choose how certain cookies are used by editing your browser settings or using the “Manage Cookies” or “Do Not Sell or Share My Personal Information” link available on our websites.

HOW WE USE COOKIES

Cookies are small text files that websites place on your device to uniquely identify your browser or store information. We use different types of cookies on our websites, including strictly necessary cookies, performance cookies, functional cookies, and targeting cookies.

You can edit your preferences through the cookie management tools on our websites. Note that your settings only apply to the browser you use to submit your opt-out request. Our websites are not designed to respond to “do not track” signals from browsers.

HOW WE USE PERSONAL INFORMATION TO ADVERTISE

We may use your personal information to advertise our products and services, including through targeted advertising. We work with third-party advertising companies that may use cookies and similar technologies to collect information about your online activities to deliver advertisements tailored to your interests.

You can opt-out of cookie-based advertising by editing your cookie preferences. You can also request that we refrain from using your personal information for certain advertising purposes through our Privacy Request Portal.

INTERNATIONAL TRANSFERS

Your personal information may be transferred, stored, or processed in countries other than the country where it was originally collected. When we transfer your personal information to other countries, we will protect that information as described in this Privacy Policy and comply with applicable legal requirements for data transfers.

HOW WE PROTECT PERSONAL INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect your personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. We restrict access to personal information on a need-to-know basis.

HOW LONG WE RETAIN PERSONAL INFORMATION

In general, we retain personal information as long as reasonably needed to achieve the purposes outlined in this Privacy Policy. Factors we consider include the purposes for collection, your marketing preferences, legal or regulatory requirements, and whether the information may be relevant to protecting our rights.

HOW WE TREAT CHILDREN’S PERSONAL INFORMATION

Our products and services are designed for a general audience and are not intended for children under the age of 13. If you believe a child under 13 has provided us with personal information, please contact us as indicated below.

UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may be updated periodically to reflect changes in our personal information practices. We will post a notice on our websites to notify you of any significant changes and indicate at the top when it was most recently updated.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy or if you would like to exercise your rights, you can contact us by submitting a request through our Privacy Request Portal.

If we need to contact you concerning any event that involves your personal information, we may do so through a notice on our websites.

STATE-SPECIFIC DISCLOSURES

Your Privacy Rights

Subject to applicable law in your state of residence, you may have the right to:

Request confirmation of our processing and access to your personal information
Request a copy of your personal information in a portable format
Request deletion of your personal information
Request correction of inaccurate personal information
Opt-out of the use of your personal information for targeted advertising, sale, or sharing for cross-context behavioral advertising
Request a list of third parties to which we have disclosed your personal information
Request to limit our use and disclosure of sensitive personal information

You can exercise these rights through our Privacy Request Portal. We will take reasonable steps to verify your identity. To opt-out of sale or sharing for targeted advertising, use the “Do Not Sell or Share My Personal Information” link on our websites or the Global Privacy Control signal.

We will not discriminate against you for exercising your privacy rights.

California Residents

This section applies solely to California residents.

Collection and Disclosure of Personal Information

We may collect and disclose your personal information to categories of third parties including our Brands, subsidiaries and affiliates, service providers, fraud detection providers, and law enforcement authorities as required or permitted by law. Categories of personal information we collect include contact information, device identifiers, demographic information, commercial information, payment information, online activity information, geolocation information, and inferences.

Sale or Sharing of Personal Information

We do not sell personal information for monetary consideration. Certain advertising practices may be considered a “sale” or “sharing” under California law. You have the right to opt-out. We may share contact information, device identifiers, online activity information, commercial information, and inferences with advertising companies and our Brands for these purposes.

Financial Incentives

We may offer discounts and special offers when you provide us with personal information. You may withdraw from a financial incentive at any time.

Colorado Residents

This section applies solely to Colorado residents. We collect, use, and share personal information as described in this policy. Certain categories of personal information, including contact information, device identifiers, commercial information, online activity information, and inferences, may be used for targeted advertising.

Illinois Residents

We may collect biometric information such as facial geometry if you use certain virtual try-on applications. For Illinois residents, we will retain biometric information only until the purpose for collection has been satisfied or three years following your last interaction with us, whichever occurs first.

Washington and Nevada Residents

For Washington and Nevada residents, please see our “Consumer Health Data Privacy Statement” for additional information.